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Howard Marks

Howard Marks (born 1946) is the co-founder of Oaktree Capital Management and the author of The Most Important Thing, a book on investment philosophy built around mental models.

Second-Level Thinking

Marks is best known for popularizing the concept of Second Order Thinking, which he calls "second-level thinking." His key insight: first-level thinking is simplistic and everyone does it, so it can't produce superior results. To outperform, you must think differently and better than the consensus.

"First-level thinking says, 'This is a good company; let's buy the stock.' Second-level thinking says, 'This is a good company, but everyone thinks it's great, so the stock is overpriced. Let's sell.'"

Connections

Marks' writing touches many mental models:

Prompts

What concept did Howard Marks popularize that he calls "second-level thinking"? Second Order Thinking — thinking differently and better than the consensus to produce superior results. How does Howard Marks illustrate the difference between first and second-level thinking? "This is a good company; let's buy" (first-level) vs. "everyone thinks it's great, so the stock is overpriced; let's sell" (second-level).

tag--flashcards--mental-models