framing effect

(In practice, most of the older entrepreneurs I know seem to understand the problems with such sensemaking. Plausible arguments are dealt with in a simple manner: you try the recommendations that unfold from the analysis, but you remain alert to see if they give you exactly the results you want. If they don’t, you keep link not tracked for the time being, but you continue to look out for a better explanation. And how would you know if you have found a better way of thinking about your situation? Simple: you listen carefully. In the words of Malaysian magnate Robert Kuok, “you learn to distill wisdom from the air.”) ^adopt-a-frame-but-look-for-a-better-explanation